The client:
CRM Technologies, providers of fully-managed technology, consulting and data
services solutions to a range of organisations including Sun Microsystems,
Borland, Network AssociatesMcAfee and others.
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The challenge:
To complement CRM Technologies’ existing in-house services and increase the
customer offering by establishing a delivery channel for a range of out-sourced
marketing functions. |
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The solution:
A strategic partnership with Prospects 4 Business to establish a range of
flexible services which can be tapped into as and when customers require. These
vary from database cleansing, list generation, lead generation, tele-marketing
and customer relationship management. The services can be offered on a flexible
basis and campaigns can be delivered on a UK or pan-European basis. |
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The key outcome:
The partnership has enabled CRM Technologies to offer their clients a complete
‘one-stop shop’ by introducing a range of marketing support services which have
complemented their traditional services. They are now able to manage a range of
large and small scale projects for their customers. The new offering has led to
a significant growth in business. |
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The final word:
Andrew Freeman from CRM Technologies said: “Prospects 4 Business have helped us
deliver added value services to our clients and enhance our reputation by doing
so. It was important to us to form a partnership with a company that we could
trust implicitly and this has proved to be the case. The projects are always
well managed, on time and on budget, often exceeding the objectives originally
set. When it comes to value-add we only turn to Prospects 4 Business.” |
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