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So how can IT vendors be more effective?
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We have formulated a quick checklist for all IT vendor management, sales and marketing teams based on comments from a number of sources and from what CIO/IT Directors feedback when we call them.
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The Leader October 2010
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After the summer break, we’re back with our usual mix of topical technology sales news and advice which I hope you’ll find useful in your business.
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The Leader May 2010
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Everyone seems to be talking about social networking these days - who's on what, how to use them, which sites are best and so on. But, if you think this whole area is just for kids and students and has nothing to do with business, then our lead story on a new survey into social media's marketing possibilities should make interesting reading.
You'll also find out how Prospects 4 Business have helped one of our clients secure new Blue Chip customers from their telemarketing campaign, as well as our usual helping of current marketing tips.
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Telemarketing - How to plan a successful telemarketing campaign
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The term telemarketing has come to represent a variety of telephone-based disciplines, from data collection to lead generation and telesales. Despite this diversity, the fact remains that the implementation of some basic principles should ensure the success of any telemarketing campaign.
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